Why purpose matters

If you don't know why you want a website, then we would suggest that you don't really need one!

If you know why you want a website, then half the battle is won. Users visiting your site will benefit from the clear purpose, and you will be able to offer them the right sort of pages and functionality. Just as valuable, you will then know what features you do not need.

Possible purposes

Your planned site could be a newspaper, a fan site, a commercial outlet, a forum, a brochure for a company, an introduction to a charity - one of many, many different possibilities. To help you decide what you want, we've roughly grouped the purposes into four - of course there is some crossover, but this should at least provide a start point.

1: Saying something

  • Brochure for a company, a professional or a charity - detailing products or services
  • Expert site - providing information on something where you have deeper than average knowledge.
  • Blog - you just want to have your say about things that interest or concern you

2: Showing something

  • Photo gallery - displaying your professional work or your amateur interests
  • Art gallery - showing work by yourself or your clients

3: Sharing something

  • Community forum - sharing information about your town, or some disease or ...
  • Fan site - discussing latest albums or gigs or films or books or ...
  • Club site - providing information about meetings, activities, competititons won and lost...

4: Selling something

  • Selling a small range of products - maybe just one item
  • A full commercial operation offering a wide range of products

Alternate styles

There are a number of different layouts or 'skins' for this site: company, rainbow, child, calm, stormy, austere, high contrast and more...


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